We know the booze, cigarettes and naughty treats are not good for our skin but do we really have to live like monks to enjoy a healthy glow? Are there foods which can actually boost the health of our skin or hair and if so what are they and where can we get them? When we over-indulge what damage is really done, why and how? Can it be measured and is there anything we can do to repair it?

Why, despite the oceans of marketing literature about ‘reducing the appearance of fine lines and wrinkles’, are we still going grey and on an irreversible conveyor to saggy skin, bags, wrinkles and the loss of our youthful shine?

Do we really want to look 25 again or is it perhaps more elegant (and realistic) to aspire to look good for our age by dampening the ravages of life’s excesses?

Novia is setting forth on a journey to shed fresh light onto these questions while using their breakthrough science to create solutions that take skincare and hair maintenance into a new age.

This involves striving to better understand biological ageing at the source rather than symptom and seeking to temper it by harnessing nature’s own defences and giving them a shot in the arm. A bit like special superfood but applied directly to the skin or scalp.

The science behind Novia involves expertise in complex systems analysis of biology. In a collaborative manner, this is bringing critical new knowledge to questions important to the day to day lives of us mortals. How does our skin and hair actually work both in health and in decline? What are the mechanics by which our food and other lifestyle choices impact upon this? What are the vital roles of the microbiome (gut flora ecosystem), mitochondria (the energy batteries of our bodies), key nutrients and the impact of lifestyle on genetic expression (epigenetics) and what choices can we make to help?

Into the mix, we are seeking to delivery access for everyone to revolutionary new diagnostic tests that can accurately measure the age (damage) status of our skin and hair cells for the 1st time.

Imagine if you could accurately track for yourself the impact of your lifestyle choices. What food helps my skin or hair, what is the real price of my wild weekend, which exercise works best for me?  Which anti-ageing cosmetics work and why and which sunscreens are actually worse than the sun itself?

Novia is also working to develop products that take skincare and hair maintenance into a new era. Focused on cell damage, lifestyle impact and the causes of ageing and how to boost the bodies natural processes for countering a lifetime of accumulated environmental damage.

In the medical world, functional medicine is having an increasingly disruptive influence. The field has critics but the central message, that environmental interaction (read diet, pollution, cosmetics, alcohol, exercise etc) changes our bodies and impacts on our health, resonates with the findings of complex systems analysis. The importance of this science is the fresh insight it gives into how these changes impact on the systems within our cells that make us tick. This brings new context to the emerging ocean of data and the patterns within it.

Why not join our journey of discovery and development? Discovering meaning seeking to uncover what we can do to help the long-term health of skin and hair. Developing meaning Novia’s progress toward new generation cosmetics and other products that boost key natural processes to aid the health and biological age of our skin and hair.